What’s the biggest challenge in today’s competitive markets? It’s the power to shake up markets and win new customers.
That’s what our case study for Ireland’s renewable energy pioneers proves. As the only international Scottish ad agency, The Gate is delighted to be working with our friends Airtricity over the Irish Sea.
As one of the world leaders in renewable energy, the company faced stiff competition from two entrenched semi-state ulitities. Our smart customer-focused advertising, direct marketing and online creativity pitched their value proposition as the answer to average Irish family’s prayers: lower cost energy with renewable credentials you can believe. It’s not just energy made cheaper – it’s energy made better!
Our work consistently broke through the Airtricity’s targets for customer numbers. Within a year, the business had gained a chunky market share – and found itself 2 years ahead of its customer acquisition strategy. No wonder, the work has been recognised in the Drum Marketing Awards.
Pete Martin is Creative Director of The Gate. An award winning ad man, writer and film director, he is also a man of taste – his favourite brand is Tunnock’s Caramel Log.
